About The Mercer Brand

The Mercer Brand was founded in Amsterdam in 2013, driven by a passion for shoes and sustainability. The name is inspired by Mercer Street in New York City, where I bought my first pair of sneakers at the age of 10. Now based in Amsterdam, my mission is simple: to create sustainable products with an authentic American vintage look and feel.

We once used the slogan “It’s not all socks and sandals” to challenge the idea that sustainable products are only for a niche market—proving instead that they can be both responsible and aesthetically appealing to a wider audience.

At The Mercer Brand, I focus on designing distinctive silhouettes, fully developed in-house—from sole to lace—ensuring a unique look and feel. Sustainability is at the core of everything I do, using materials certified by the Global Recycled Standard, PETA (vegan), Piñatex, and the Leather Working Group.

Six years ago, I launched the first fully sustainable vegan sneaker made from pineapple leather. Since then, I’ve continued to innovate, creating footwear from grapes, apples, and mesh made from recycled ocean plastic—demonstrating my commitment to environmental responsibility in every product.

I am especially proud of the collaborations we’ve done with NASA, the University of California (UCLA), The Beverly Hills Hotel, Loro Piana, and ‘47 Brand. Enjoy scrolling through these pages, and feel free to visit our Clubhouse for a conversation about products, sustainability—or both.

— Pim Dresen, Founder